Sustenance Sales Turnaround Strategy
JHA Hadapsar (Mandate Phase)
Project Overview
Location: JHA Hadapsar (Mandate Phase)
Strategic Reset
Repricing Strategy
Scientific repricing aligned to:
- Micro-market elasticity
- Competitor positioning
- Buyer affordability
Innovative Value Proposition – IKEA Homes Concept
Rather than discounting:
- Added furnished concept
- Improved buyer imagination
- Reduced decision friction
CP Filtering Mechanism
Instead of mass CP onboarding:
- Targeted high-performing CPs
- Structured payout discipline
- Daily review meetings
Daily review meetings
- Daily booking funnel tracking
- Revisit push mechanism
- Objection mapping
PROJECT OVERVIEW
- Asset Type:
- Residential Apartments – Sustenance Phase
- Location: Hadapsar, Pune
- Developer: Shapoorji Pallonji – Joyville (JHA Phase)
- Project Stage at Engagement: Near Possession – High Unsold Inventory
- Inventory Profile: 2 & 3 BHK Units
- Mandate Scope: Structured Sustenance Sales Acceleration
- Primary Objective: Improve booking velocity without deep discounting
Result
- Improved booking velocity
- Better walk-in to booking ratio
- Controlled discount leakage
- Sustenance stability
The Challenge
- Large unsold inventory
- Near possession
- Market fatigue
- Slow velocity
- Channel inefficiency
Financial Impact
- Reduced inventory aging
- Improved operating cash flow
- Reduced interest burden
- Improved promoter confidence
